Meet the Team


Samantha Villanueva So

Founder / Certified Lash Technician

Samantha Villanueva So began working in the beauty industry since 2017 where she originally founded her company previously named Lashedbysammievee as a certified Lash Artist. While mainly focusing on Eyelash Extensions, Samantha had always loved the beauty industry and everything about it. Samantha at first started doing lashes as a therapeutic way to manage her stress while planning for her dream wedding, As she continued to take on more clients she started to realize that this was something more than just a hobby it turned into a passion. Shortly after she started lashing, her clientele had grew dramatically. 3 years later Samantha has built SoBeautiful &Co Beauty Bar that not only focuses on Eyelash extensions but cater to other beauty services such as Spray Tanning, Cosmetic Teeth Whitening, Brow Lamination & Make up.

Samantha prides herself in providing only the very best to her clients and promotes the highest standards of health and safety. Samantha continues to educate herself by attending training workshops, researching and connecting with her clients to ensure her skills are up to date on the current trends and products.


Hailey Braga

Head Makeup Artist

Hailey Braga is a Makeup Artist from Mississauga, Ontario. At a young age you could find Hailey playing around with hair and makeup. Hailey’s Passion for makeup grew much more in Highschool where you could always find her practicing the latest make up trends on her herself ,friends & family. With almost two years of freelance make up experience she is excited to share her passion with the world. “I love enhancing other’s beauty and making them feel even more confident about themselves. I can’t wait to glam more beautiful faces and make you feel like the boss babe that you are!”


Jonathan Cruz

Creative & Marketing Brand Director

Jonathan works full-time in corporate banking and as a part time style advisor for Saks Fifth Avenue. On the side you can find him doing freelance work for small businesses in the creative & marketing side. He has provided his expertise by helping with the creative direction, handling strategy and campaign execution. Some of the businesses Jonathan has worked with include: Toronto Rock, Evergyxchange, Jamie Oliver & Windsor’s top resell company Lowendco.

Jonathan’s skills come from his educational background, having graduated from George Brow College in the Business Marketing Program. Just like his work Jon likes to say “If you can think it, you can do it”


Chantel Gyimah

Social Media & Marketing Specialist

Chantel always says could talk before she could walk, hence why she always has something to say. Whether it be through telling a story, a joke, or words of encouragement, she has the strength to command a room. Briefly working in the modelling industry, as well as retail and beauty, she was able to build a strong network and gain rapport through social media and killer smile. Today, Chantel’s education, attention to detail, current events and trends along with her passion to succeed always drives her to the finish line. Her motto, “leaving a bit of sparkle everywhere I go. Follow me to greatness".


Vanessa Erpelo

Customer Service Coordinator

With already 10 years of experience in various client facing roles, Vanessa has been able to understand the connections being made through exceptional customer service. She studied HR Management with a minor in French Linguistics and Accounting. Throughout her post secondary education, Vanessa quickly learned the importance of networking and creating relationships with various people in the Finance Corporate world. Apart from her career, Vanessa also studied American Sign Language in hopes to broaden her reach in a different community altogether. In her spare time, Vanessa loves to be around her family and friends. She loves going out, scrolling on Instagram and eating different kinds of food from all over the world. Fun fact, amongst Vanessa’s close friends they sometimes refer to her as SixThirty... but you’d have to ask her to explain that!


Nikki Legaspi

Content Designer

Inspired by art, fashion, beauty and design, Nikki has always been engaged with anything that consisted with the creative arts since early age. Current Environmental Design student at OCAD University works with spaces and different challenges to create new experiences to fit client needs adhering to required regulations by law. Using techniques and various explorations of design. Nikki is not limited to interior spaces but would like to push boundaries and expand her horizons through various types of work. The freedom of the creative world has endless measures of what is and the potential it holds. She holds a broad interest and knowledge in furniture & product design, ceramics, 3D modelling and graphic design. Nikki is excited to get to work and utilize her skills to contribute to the world of design. Check out her page @houseofnikks.


Contact Us

: @sobeautifulco.beautybar

: Reach us at (647) 888-5277

: Based in Mississauga, ON